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Brakes Plus Privacy Policy

Effective Date: May 2018

This Privacy Notice (“Notice”) applies to consumer information gathered on the websites and mobile applications of Brakes Plus and its subsidiaries and affiliates (the “Online Services”). This Notice does not apply to information collected or received apart from the Online Services or via third-party websites or services and this Notice does not apply to data that does not allow us or third parties to identify or contact you. This Notice does not apply to any retail location. This Notice does not apply to any Online Service which provides its own separate notice.

1. What Information Does Brakes Plus Gather?

Information You Give Us: We may collect and retain any information provided by you or your devices in connection with your online activity. For example, we collect information you give us when you:

  • Visit or use our Online Services;

  • Purchase services, download coupons or respond to other incentives or offers, or otherwise engage in transactions with us or others;

  • Communicate with us, such as to provide feedback, ask for additional information, request support or service;

  • Post content, photos or other material to social media or similar features operated by Brakes Plus or which Brakes Plus may access;

  • Subscribe to email lists or other content we provide.

We may collect information such as your first and last name, home or other physical address, email address, telephone number, date of birth and other information that permits you to be contacted physically or online, and other information, including information about your interactions with us or others. You may choose not to provide certain information to us but doing so may restrict your ability to use our Online Services or conduct certain business with Brakes Plus.

The information we collect is used for internal purposes only. We will not sell any of your information to third parties.

Social Media: We may collect information through our presence on social media and networking platforms. You may use social networks or other online services to access our Online Services. When you do so, information from those services may be made available to us. By associating a social network account with our Online Services, we may access and retain information relating to that account in accordance with the policies of the social network or other online service and this Notice. For example, we may be able to access account or profile information that you have provided to the social network or information about your interactions with the social network.

Device and Web Browsing Information: We may collect information from your devices and about your web browsing when you visit or use our Online Services. We may collect information such as:

  • Your IP address;

  • The type of browser, devices and operating systems you use;

  • Identifiers associated with the device(s) you use to access our Online Services;

  • The pages you visit and the features you use, including dates and times;

  • If you navigated from or navigate to another website, the address of that website; and

  • Information regarding your internet service provider.

In addition, we may collect information about your activities on our Online Services through the use of cookies, clear GIFs or web beacons, local shared objects or Flash cookies, or through other identifiers or technologies, including similar technologies as they may evolve over time. We refer to these technologies collectively as “Data Technologies.”

We may allow third parties to use Data Technologies on our Online Services. The information collected by Data Technologies may be shared with and used by us, by others acting on our behalf, or by third parties subject to their own privacy policies. Information collected by Data Technologies may be used on this or on other websites or services, including those that may not be operated by us.

Email: We may collect information regarding the effectiveness of our email and other communications with you. For example, we may know if you follow a link in an email we send to you.

Geolocation: We may collect information from your device that precisely identifies your device’s physical location and which may include GPS-based, WiFi-based or cell-based location information.

Vehicle Data: We may learn information about your vehicles, including odometer readings, VIN, vehicle make and model, service history, and other vehicle information.

Information from Other Sources: We may obtain information about you from other third parties. This information may include information about your use of our Online Services, your use of other websites, your interests and preferences, and other information about you or your household. We and others may combine information about you.

2. How Does Brakes Plus Use Information It Gathers?

We and others acting on our behalf may use the information that we gather to operate our businesses. For example, we may:

Operate and Support our Services: We use the information that we gather in order to operate our services. For example, we may use the information that we collect or receive to provide support and assistance that you request or to diagnose or address technical problems in the operation of our Online Services or other services. If you establish an account with us, we may use information about you to manage or support your account. We may identify your use of our Online Services from different devices, and we may use the information we collect from you and receive from others to optimize your use of the Online Services and our services as you use different devices.

Improve and Evolve our Services: We evaluate and improve our services, including developing new products or services and using the information we gather to do so. For example, we may analyze customer interest in our Online Services and perform other market research activities, such as surveying browsing habits on our sites. We may also monitor traffic to our websites.

Advertise and Promote Products and Services: We may use the information we gather to offer, provide, or personalize products and services from us. For example, we may customize content, advertising, communications, and promotions to reflect your preferences, interests, or prior interactions with us and others. We and others may use the information we gather to deliver you content when you visit other online services, including to encourage you to revisit our Online Services.

Make Other Contacts: We may contact you through telephone, text, email, chat or other means as permitted by law.

This Notice only addresses our own information practices. This Notice does not apply to information you share with third parties even if we link to those third parties from an Online Service. These third parties may have their own privacy policies governing their use of information that you can access from their websites.

Please note that other parties may collect personally identifiable information about your online activities over time and across different websites when you use our Online Services.

3. When Does Brakes Plus Share Information?

We may share the information we gather, including as follows:

Service Providers: We may share information with third-party service providers and others who help us operate our business or provide services on our behalf. These service providers include those who may help us handle your account or provide customer service or respond to consumer requests, complete online appointments, contact contest winners, and analytics companies, advertising networks and others, such as those that provide Data Technologies on our Online Services.

Corporate Affiliates and Other Ventures: We may share information with our corporate affiliates for their everyday business purposes, to provide services or to perform marketing. We may also participate in joint ventures with others, and we may share information as part of such joint ventures. We may share information with other selected third parties. For example, we may exchange information with third parties regarding vehicle details and service history.

Promotional: We may share information with third parties who help us develop and promote products and services, including joint marketing, or to help us customize advertisements, offers, or other communications to you.

Referrals: Occasionally, visitors will have the opportunity to forward information to others through our Online Services (or interactive advertisements). The personal referral information you provide to facilitate this communication is used on a one-time basis and is not further used by Brakes Plus to re-contact referred individuals, except in circumstances where we obtain consent from the people you have referred to receive communications from us. We may also retain such information for other purposes, such as for analysis to better serve our customers.

Business Transfer: We may share information we have gathered about you in connection with the sale or merger of our business or the transfer of assets.

Protection of Ourselves and Others: We may use and share the information we gather to protect our own and others’ rights and property, including the protection of our affiliates, franchisees, customers and members of the public. We may use and share the information we gather to comply with the law (including cooperation with regulators or officials), legal process or legal advice, and for preventing fraud, theft, and injury to you, us, or others.

4. What Choices Do I Have Regarding My Information?

You may limit and control the information provided to us in a number of ways. You may not be able to use all features of our Online Services if you limit the information you share with us.

You may unsubscribe from promotional emails from us by following the unsubscribe link included in each such email.

Your browser and your device may provide you the option to limit the use of cookies or other Data Technologies. You should consult the documentation for your browser or device for more information.

Your device may have settings that allow you to prevent sharing geolocation information with us. You should consult your device’s settings or help documentation for more information about exercising these options.

We may use analytics technology such as Google Analytics, including for remarketing purposes. You may be able to opt-out of this use of information about you by managing your Google ad settings and data settings that can be collected in Google Analytics. You may be able to opt-out of receiving certain advertising tailored to your interests by third parties through the Network Advertising Initiative website, an independent website not sponsored by or affiliated with Brakes Plus. Note, you will still receive advertising even after opting out, but such advertising may be less targeted to your interests and preferences.

5. How Does Brakes Plus Provide Updates to this Notice?

We reserve the right to update this Privacy Statement at any time without notice to you. When we make material changes to this notice, we will update the Effective Date above.

6. How Can Brakes Plus be Contacted Regarding Privacy Issues?

You can contact us with questions or comments about our privacy practices or this Notice by contacting us at:
Brakes Plus - Marketing Department
Privacy Policy
6951 S Blackhawk St, Ste 700
Centennial, CO 80112

7. How Does Brakes Plus Address Information Security?

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide us through our Online Services. However, you should understand that no safeguards guarantee 100% security.

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