Brakes Plus Privacy Policy

Brakes Plus (“Brakes Plus” or “we” or “us”) developed this Privacy Policy (the “Policy”) to provide you with information about our practices regarding the collection, use, and disclosure of your personal information through any website or mobile service that links to this Policy, or through other business functions of Brakes Plus this Policy is provided or referred to you (the “Services”).

I. Personal Information We Collect.

We may collect the following kinds of personal information when you use our Services:

• Information You Provide Directly To Us. We collect the information you submit to us through the Services, whether through store visits or on our web properties, social media channels, or mobile device apps. For example, we may collect information when you visit or use our online Services, purchase services from us, download coupons or respond to other incentives or offers, subscribe to email lists or other content we provide, post content to social media that we may access, or otherwise engage in transactions or communications with us. This information may include: identifiers and contact information, such as name, postal address, email address, telephone number, and driver’s license number or state ID card number; username and password; demographic information, such as your age, date of birth, or gender; information about your interests and preferences; geolocation data (in connection with certain features of our Services); vehicle information, such as Vehicle Identification Number, make and model, service history, odometer readings, license plate number, and issuing jurisdiction; transaction and billing data, such as payment card number, expiration date, authorization number or security code, and billing address; commercial information, including records of products or services purchased, obtained, or considered; correspondence you send to us; information you provide about friends or other people you’d like us to contact; and any other information that you submit to us electronically or offline, such as in surveys.
• Device and Activity Information Collected Automatically. We may collect some information automatically from you, including from the device and browsers that you use. This information may include: IP address; online identifiers such as device and advertising identifiers; browser characteristics, such as information about your browser software and version; device characteristics, such as information about your mobile device carrier and type; operating system; language preferences; geolocation data (in connection with certain features of our Services); information about the links you click, pages you view, and advertising you interact with within the Services and other information about how you use the Services, including dates and times; pages that you visit before and after using the Services; and information regarding the effectiveness of our email and other communications with you, such as whether you follow a link in an email we send to you. We may use standard Internet technologies, such as cookies, pixels, tags, web beacons, web server logs, and other similar technologies, to collect information about your activities on our websites and other Services.
• Information From Third Parties. We may obtain information about you from other third parties. This information may include information about your use of our Services, your use of other websites or services, your social media account or profile information, your interests and preferences, and other information about you or your household. For example, we may receive information through social media and networking services that you use, including where you use a social networking service to access our online Services or where you interact with our social media pages and accounts. We may combine your personal information with other information in our records, including information that we have obtained about you from publicly and commercially available sources.
• Information We Derive. We may infer or generate information about you based on your interactions with us or other information we collect described above. For example, we collect records of products or services purchased and other commercial information about your interactions with us and products or services likely to be of interest to you.

While some of the above categories of data may constitute sensitive personal information under applicable laws, we only process such information in order to provide the Services and within other exemptions under applicable law. We may aggregate or de-identify the information described above so that it does not identify you. Aggregated or de-identified data is not subject to this Policy.

II. How We Use Personal Information.

We may use the categories of personal information listed in the Personal Information We Collect section for the following purposes:

• To Operate Or Improve Our Business. For example, to provide you the services, products, support, assistance, or other materials you requested; create and manage online accounts; process payments, manage our client and vendor relationships; perform accounting, auditing, and other internal functions; diagnose or address technical problems in the operation of our online or other Services; develop, enhance, analyze, and improve our online and other Services and our existing and new products; and perform data analysis and research.
• Communications. For example, to manage communications and respond to individuals’ inquiries, including through the telephone, email, text messages, and chats. We may choose to offer a texting feature for appointment reminders or service updates, coupons or offers, or other marketing messages. Message and data rates may apply.
• Marketing and Related Purposes. For example, to send you promotional materials, online advertisements, including advertisements based on your activity across other sites and services (“targeted advertising”), and other information about us and our events, and to communicate about, and administer participation in, special events, promotions, programs, offers, surveys, contests and market research.
• Security Purposes. For example, when necessary to help us protect against, identify, seek to prevent, or investigate fraud or other unlawful activity, claims, and other liabilities or otherwise protect our own and other’s rights and property, including our affiliates, franchisees, customers, and members of the public.
• Legal Purposes. For example, to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies, or where we need to pursue or defend against legal claims, for which we need to process your information.
• Otherwise With Your Consent.

III. How We Disclose Personal Information.

We may disclose the categories of personal information listed in the Personal Information We Collect section to facilitate the purposes described above, including in the following circumstances:

• Authorized Third-Party Vendors and Service Providers. We may disclose personal information to organizations or individuals that perform functions on our behalf, that may, for example, help us process payments, handle your account, provide customer service or respond to consumer requests, complete online appointments, communicate with you, contact contest winners, promote our services, provide targeted advertising, and store and process data on our behalf.
• Corporate Affiliates and Other Ventures. We may disclose your information to our corporate affiliates, including, where applicable, franchisees. We may also participate in joint ventures with others, and we may share information as part of such joint ventures. We may share information with other selected third parties. For example, we may exchange information with third parties regarding vehicle details and service history.
• Referrals. Occasionally, you may have the opportunity to forward information to others through our online Services or interactive advertisements. We may also retain such information for other purposes, such as for analysis to better serve our customers.
• Legal Matters. We may disclose your personal information when required by law or as necessary to protect our Services. For instance, to comply with the law; respond to a legal process or a request for lawful disclosure or cooperation by a government entity; prevent fraud, physical harm, or financial loss, such as in connection with an investigation of a suspected or actual fraudulent or illegal activity; verify and enforce compliance with the policies governing our Services; and where permitted by law, to protect the rights, property, or safety of Brakes Plus, or any of our business partners, customers, employees, or others.
• Corporate Transaction. We may disclose your information to a third party in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in connection with a merger or in the event of a reorganization, dissolution, or liquidation.
• With Your Consent or at Your Direction. In addition to the disclosures described in this Policy, we may disclose information about you to third parties when you consent to or direct such disclosure.

We do not sell personal information for money. However, our websites and online services may use analytics and advertising tools that enable us and our analytics and marketing partners to collect and disclose internet or other electronic network activity information based on your activity across our Services, including to serve you targeted advertising. Please see the Cookies and Similar Technologies section for more information on our use of these tools and the Your Rights and Choices section for information on how to opt-out of sale and targeted advertising.

IV. Cookies and Similar Technologies.

We and our third-party analytics and marketing partners use cookies, pixels, tags, web beacons, web server logs, and other similar technologies on our websites and other Services to collect information from your browser or device. We use these technologies for various purposes, including (i) customizing our users’ use of our Services, such as remembering your customized user preferences or your login; (ii) delivering content tailored to our users’ interests and the manner in which our users use our Services; (iii) providing you information and ads that we and the third parties we work with believe may be of interest to you; (iv) managing our Services and other aspects of our business; and (v) better understanding usage of the Services, such as determining which areas of the Services users prefer. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you.

The data captured through these technologies used by the Services may be shared with our third-party analytics and marketing partners in order to provide you with targeted advertising that may appear on other websites you visit on the internet. These partners may use technology to match cookies on your computer with cookies placed on your computer by other websites you may visit or have visited. These partners also may use cookies and other technologies (e.g., web beacons) to recognize you across the devices you use, such as a mobile phone or laptop.

For more information on how to opt out of these technologies, please see the Your Rights and Choices section below.

V. Third Party Links, Plug-Ins, and Widgets.

We may provide links to other websites, apps, tools, widgets, and plug-ins maintained by unaffiliated third parties for your convenience, such as social media sharing tools. These third parties may also use automated means to collect information regarding your interaction with these features. This information is collected directly by the providers of the features and is subject to the privacy notices of these providers. We do not maintain these third-party services and are not responsible for the availability, accuracy, or quality of their content. We make no representations or warranties whatsoever about any third party service which you may choose to access through the Services. You should review the privacy notices and terms and conditions related to the use of any third-party services before using them.

VI. Your Rights and Choices.

You may have the following choices available to you:

• Email and Text Messages. You may opt out of receiving future commercial email or text messages from us by following the opt-out instructions in emails or texts we send you. For example, you can reply STOP to unsubscribe from text messages from us. Please be aware that, if you opt out of receiving commercial email or text messages from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial email or text messages from us during that period. Please note that if you opt out of future text messages, this opt-out list is separate from our email preferences and opt-out lists.
  • Even if you opt out of receiving commercial emails, we may still correspond with you about your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to your requests for information either through the Services or other means). We may also access and view your information in the course of maintaining and improving the Services.
• Cookies and Similar Technologies. You may navigate to the “Your Privacy Choices” link in the footer of applicable websites to adjust your cookie preferences. You may also be able to refuse or disable cookies and similar technologies by adjusting your web browser settings. Some browsers have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent. Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). If you choose to refuse, disable, or delete these technologies, some of the functionality of the Services may no longer be available to you. You may also be able to opt-out of receiving certain advertising tailored to your interests by third parties through the Network Advertising Initiative website, an independent website not sponsored by or affiliated with us.
• Other Device Settings. Your device may have settings that allow you to prevent sharing geolocation information with us. You should consult your device’s settings or help documentation for more information about exercising these options.
• Do-Not-Track Signals. Some mobile and web browsers transmit “do-not-track” signals. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.

Depending on where you live, you may also have the following rights and choices:

• Access, Portability, Correction, and Deletion Rights. You also may have the right to request access to your personal information (including to a copy of your personal information in a portable format) and other information about our privacy practices, as well as the right to request correction or deletion of your personal information under applicable laws. These rights apply only in certain circumstances, which means we may be unable (e.g., due to legal requirements) or not obligated to satisfy your request. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.
  • To submit requests to access, correct or delete personal information, please use our webform, email us at csg@mavis.com, or contact us as set out in the How to Contact Us section. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent or to appeal a refusal to take action on your request. To designate an authorized agent or appeal, please follow the same instructions above. We will not discriminate against you for exercising your rights.
• Opt out of the sale or processing of your information for targeted advertising. You may exercise this right by clicking the “Your Privacy Choices” link in the footer of applicable websites and toggling off “Targeting” and “Performance” cookies. Our websites also support the Global Privacy Control (“GPC”), which is a browser-based opt-out preference signal that can communicate your privacy preferences to the websites you visit. You can learn more about the Global Privacy Control here. Please note that because the Global Privacy Control is a browser-based mechanism, your opt-out preference will apply only to the browser from which you exercised that choice.

We do not engage in automated profiling in furtherance of decisions that produce legal or similarly significant effects.

VII. How We Protect and Retain Personal Information.

We take reasonable precautions to maintain the protection of the personal information we collect and use through the Services, including through the use of physical, electronic and procedural measures. However, no system for transmitting or storing information electronically can be completely secure. Therefore, we cannot guarantee that personal information or other communications will always remain secure.

Information will be retained only for so long as reasonably necessary and proportionate for the purposes set out above and consistent with our retention policies, considering criteria such as the duration of our relationship with you, the sensitivity of the relevant information, any applicable rules on statute of limitations, and any legal requirements to retain your personal information.

VIII. Children's Privacy

Our website is meant for adults. We do not knowingly collect personal information from children under the age of thirteen (13). If we learn that a child under the age of thirteen (13) has provided us with information, we will delete it in accordance with applicable law. We do not knowingly sell or process the personal information of children under the age of 16 for targeted advertising without affirmative consent.

IX. Changes To This Privacy Policy

We may modify this Policy from time to time. We recommend that you revisit this Policy periodically to ensure that you are aware of our current privacy practices.

X. How To Contact Us

If you have questions or concerns about this Policy, please contact us at (914) 984-2500 or csg@mavis.com. In addition, you may contact us at the following address: 100 Hillside Avenue, White Plains, New York 10603.