The Brakes Plus Story

Larry Pisciotta, the company’s founder, is a Colorado native dedicated to his family and community. Him and his wife Jean were married in college, and upon graduating from the University of Denver Larry was recruited by Firestone Tire and Rubber Company to work in their upper management training program. After spending three years at Firestone’s headquarters in Los Angeles, Larry and Jean moved back home to Colorado. In 1967, Larry began a partnership with Firestone that would last more than seventeen years and develop into one of the largest tire dealerships in the Rocky Mountain West region. Larry sold his dealerships to Firestone in 1983 but remained their marketing manager for the 33-store region for another two years. After several additional ventures, Larry founded Brakes Plus in 1990 with a single store in South Denver.

Twenty-six years later, Brakes Plus has 72 stores across Colorado, Wyoming, Arizona, Texas, Nebraska, and Iowa. As the fastest growing auto service facility, we are continuously opening new stores in each of these regions while maintaining the family values and standards that the company was founded on. Larry now serves as the company’s Chairman, and Larry and Jean’s three sons oversee the majority of business operations; Dean serves as President, Mark is the Vice President of Marketing, and RJ is the Vice President of Sales and Operations. Brakes Plus is and always will be a family owned and operated business, never franchising or sacrificing the relationships Brakes Plus has built.

Our Mission

Brakes Plus has two important assets, our employees and our customers. Our mission is to supply the customer with quality parts and world class service at a great price. Our philosophy has always been for EVERY CUSTOMER to have a positive experience at Brakes Plus.

What We Do

Brakes Plus delivers high-quality technology and unparalleled customer service to every person that walks in the door. It starts with the cleanest modern facilities and state-of-the-art equipment at the hands of highly skilled people. We specialize in brakes along with several maintenance and repair services such as alignments, oil changes, diagnostics, tune ups, and many more. We always provide a free estimate before starting any work.

We know that the cost of driving a car has increased, and we know that it’s hard to find time in your busy schedule to look after it. That’s why it’s our goal to help you get the most mileage out of your vehicle and do so at your convenience. Brakes Plus offers all-day service, Monday through Saturday, with appointments accepted to best fit your schedule. For customers who don’t have time to wait for their car, Brakes Plus provides a complimentary shuttle service to work or home. For customers that prefer to stay with their vehicle, every Brakes Plus store has clean, comfortable waiting areas with free wireless internet.

Our service and maintenance programs save customers both time and money, but Brakes Plus’ true goal is to build relationships. We want to be your favorite neighborhood garage and be able to service your vehicle for life. Brakes Plus is service you can trust, at a price you can afford.